WILL YOU BELIEVE IT?
By Richard Washburn Child
(1881-1935)
FOR
the best part of my lifetime
I have been watching the kind
of things which we human
beings will allow others to put into our minds. Good fortune
had given me the chance to observe not only in the field
of national politics, and with intimate contacts with public
men and the voters who elect them, but also in the realm
of the law. For nearly twenty years I have seen a great
deal of the working of the press and of the use of propaganda;
for fifteen years one of my hobbies has been to run
down the facts about spiritualism and other supernatural
or occult "mysteries." I have a vast amount of data on
the kind of mind fodder to which even the men and women
who claim education and intelligence allow free entry.
I have come to this conclusion: If a stranger came to
the average human being and handed him a lot of shiny
green leaves covered with a blue powder and said "Eat
this!" the average human being would at least inquire where
the stranger obtained this oddity and what it was, before
it was taken and swallowed. Our stomachs are held precious.
The Power of Assertion
BUT
if a casual acquaintance came to the average
man and said, "By all means keep a parrot in your
house! A parrot has on its feathers a certain germ. It has
been discovered by a famous bacteriologist of Vienna that
these germs float about in the air and destroy the germs of
rheumatism and infantile paralysis," then a lot of us, with
bright, glad faces, hungry for knowledge, will chorus, "Is
that so? I must tell the neighbors." In other words, the
same degree of caution about swallowing for the stomach
does not extend to the things we gulp into our minds.
If I write my accumulated evidence of the gullibility of
the modern, supposedly civilized mind, I do not desire
merely to give amusement; I am hoping
the evidence may tend to show that
grave disorders may arise from the assertions by printed
or spoken words which the human being of modern times
takes in through his eyes and his ears as readily as a violent
illness may arise from things he takes into his mouth. If I
can contribute to prevention I have done a day's work.
I remember once discussing with Sir Gilbert Parker, the
novelist, who had a British propaganda post during the
war, the subject of concerted drives to make people believe
things. He said:
"It is a task requiring a great deal of conscience. Not
only must the propagandist stick to the truth but he must
labor energetically to put truth within reach of human
minds, at least as fast as human minds swallow the first
lies they can gather up."
At this point I hear the voices saying:
"Oh, he means human beings who are below par in mental
equipment. He means the stupid, half-baked persons who
are now called morons. We know what a moron is. A moron
is one of those persons who have minds which never grow
up, which remain the minds of children; it's the class of
human beings the psychologists have pretended to discover.
We have always known them; we used to call them stupids.
Of course they are fertile soil for planting any nonsense."
But I do not mean morons. On the contrary, I mean
clergymen and bankers, business men
and statesmen, presidents of ladies'
national clubs, societies and federations.
I mean to include even those
persons who would be shocked and
offended if you said to them
casually, "How much of all you believe
is so?"
Let us try you! The chances are ten
to one that you believe that women
on the farm go queer or insane more
than the rest of us. You have heard that they are lonely,
isolated. Of course it must be so. It has been said in this
country for a century. Everyone knows about it. Most
everybody has heard it. The woman on the farm!
Loneliness! Insanity! But it is not so! On the contrary! The
National Bureau of Mental Hygiene has looked into this.
More people per thousand go insane in cities than in the
country! And in the country the men go insane much
faster than the women!
The Mind Reader
THAT
is the kind of untruth you believe because of the
mere power of assertion. But you are no worse than a
man who was once a candidate for the presidency of the
United States. One day I sat with him when a stranger,
Doctor Somebody, a grave, whiskered old rascal, came in
to discuss psychology with the great man. The doctor
prepared to demonstrate the powers of mind reading. He
asked the great man to write on several small pieces of
paper ten various questions. The great man did so, taking
pains to mention matters of which "the doctor could not
possibly have heard." The doctor then directed him to
roll up these pieces of paper into pellets, and then the
doctor handed these pellets to our great
leader and asked him to distribute them
through his pockets.
"And now," quoth the doctor, "in the
right-hand side pocket of your coat is the
following question: "Is my Aunt 's
grave properly tended?" The doctor went
on through the ten questions, exhibiting a
startling accuracy in what he called mind
reading.
When he had gone I said, "You do not
believe that was mind reading?"
The presidential aspirant replied, "I
have to believe it. There is no other
explanation. I have thought it over and over
and I am convinced."
We were interrupted, and one of my
minor regrets is that I allowed a man of his
prominence to go to his grave believing
perhaps in the strange powers of Doctor
Somebody. The trick is one of the old ones
in the thought-transference, mind-reading,
spiritualism world.
When the pellets are rolled up they lose
their identity. The victim cannot tell one
from another. The sharper merely sneaks
one blank pellet into the lot and takes out
one with a question on it. He does this by
sleight of hand and reads it furtively. Then
he points to a pocket where one pellet has
been placed and reads off the question
which was on the stolen pellet. "Now
hand it to me," he says; and when he gets
it he changes it for the pellet he has stolen
and read. The victim reads the pellet,
which he supposes came from the right-hand
side pocket, but while he is doing so
the doctor reads the question on the second
pellet. So he goes on from one to another
until he has finished. He tells the question
which the victim supposes is on the last one
and throws it into the wastebasket. It is
the blank pellet!
The accident of a long-distance telephone
call which prevented my explaining at the
moment something which "could only be
explained by supernatural powers" allowed
a good and intelligent man to go to the end
of his life believing in a piece of claptrap
merely because, like most of us, he had
swallowed the false idea that there can be
only one explanation!
Falsity Welcomed
I have observed and perhaps you will,
if you have not already that, like this
false belief that there can be only one
explanation, there are certain definite doors,
carelessly left open, through which we
allow particular kinds of error, lies, distortions
and untruths to come in and take up
a more or less permanent residence in our
minds. It would be a good plan to examine
these doors and then put Common Sense
at each one as a guardian to ask any
information applying for entry to show some
kind of credentials.
The mental door widest open and least
guarded by human beings is the door which
gives entry to all the falsity we wish to
believe. Going back over the variety of
men and women I have known, I think that
I can see that not only the uneducated but,
perhaps even more, the educated and
distinguished mind falls a victim to this silly
weakness of believing as much as possible
of the things which, regardless of their
worth or truth, none the less feed the wish
to believe. I have seen an American banker,
who has had and will have much to do with
European reconstruction finance,
painstakingly scrutinizing evidence which
appeared to conflict with his beliefs. To that
extent he is conscientious and careful. But
I have seen this same man filled up to the
brim by misrepresentations out of the
mouth of a European statesman, who by
chance or design told the banker what the
banker wished to believe. I remember a
justice of the United States Supreme Court
who told me with candor that his one
disqualification, the one factor which made
him feel that he could never reach the
height of clear-mindedness he desired to
attain, came from his early training in the
South, which had taught him, as he
expressed it, "to welcome any evidence which
tended to prove that he was right
yesterday."
I know a manufacturer who has been a
conspicuous success by following a certain
business policy. Until ten years ago he was
undoubtedly right. Now the conditions in
the industry having totally changed,
instead of being 97 per cent right he is 98 per
cent wrong. He takes into his mind all he
can find of "information" which fits his
persistent wish to believe that he has been
right and is right now. He takes in enough
of this stuff every day to keep him baying
along the wrong scent, and ten years from
now probably he will be off on the hills of
failure with dark coming on, still nursing
his wish to believe. Certainly it is not only
the ignorant or the morons who are victims
of this strange vice of mankind.
If anyone will do a little thinking about
it, it is clear that the wish to believe is
founded not on one cause but on several.
Undoubtedly the great cause is the ego
the conceit of the human mind. If there is
anything which we love and cherish it is
our own opinion. We wish to think that
our opinion, formulated and expressed
yesterday, was right. And so one finds
whenever there appear two antagonistic political
groups that each one gradually fills up with
untruths or distortions, welcomed with
apparent joy, because the falsities serve to
support the opinion of each side. As each
group accepts more and more untruth,
according to its wish to prove itself right,
there accumulates in the individual and the
mass more and more intolerance. Intolerance
is the most carefully reared baby of
the wish to believe.
A Campaign Trick
The conflict in America about the virtues
and vices of the League of Nations is a case
in point. I have had considerable contact
with this conflict, and nothing astounds me
more than to find how eager is anyone who
is on one side or the other, to swallow false
evidence because of his desire and hunger
to believe anything which supports his own
opinion. I spoke recently on a public
occasion on the subject, and the resentment
of those who were on the other side was
well expressed by an indignant woman, who
wrote to me:
"How can you debase yourself by bringing
up these old worn-out facts? It made
me positively ill."
I might have answered her that what
made her ill was her wish to believe. Her
real illness was in a mind which only
desired to feed on statements, true or false,
which would make her wriggle with the
pleasure arising from saying to oneself or to
others, "Wasn't I right? Didn't I tell you
so?" This desire to prove that one has
been right is, unfortunately, the foundation
for the political and religious conviction,
not of those who have worked out intelligently
their beliefs, but of the great mass
of men and women, both low and high in
the scale of so-called education.
I have seen this weakness used in the
field of American politics. Whenever I
have had a chance to manage a campaign
I have tried to get as many persons as possible
to sign something. Once a man indorses
an opinion with his signature, he never
forgets the registry. He can be depended
upon usually to open the doors of his mind
to anything which proves he was right in
giving his indorsement, and he will often
close his mind to anything which tends to
prove he was wrong. He is a fixture! He
has been inoculated by the wish to believe.
The only astounding feature of this is that
the man with the disease does not know he
has it.
There is another cause for the wish to
believe. It lies in the very apparent fact
that men and women like to believe that
other men and women are as bad as or worse
than they are themselves. It may not be
pleasant to admit this characteristic. It
may not be agreeable to confess that we
take limitless distortions and sensational
matter into our minds because of the wish
to believe that others less good or less
smart have been caught and exposed as
wicked or foolish.
One of the largest owners of newspapers
in the United States was saying to me the
other day that in addition to the hopeful
fact that wickedness is more rare and comes
into crises and therefore is better news than
goodness, we have another explanation for
our liking for the yellow in our journals. It
is the wish to believe that someone else has
slipped. The power of the blackmailer is
rendered increasingly dangerous because
the victim senses that the public has this
wish to believe, that it will prefer mud to
whitewash. Preference is perverted by the
hunger to believe that other feet than the
reader's have stumbled.
This force, operating to make you
believe that which often isn't so, is the
explanation why three successive Presidents of
the United States have been victims of
widespread libels. Beginning with Roosevelt,
who, being as temperate as any sane
man should be, was whispered as a drunkard,
there followed a nation-wide affliction
of a story besmirching Wilson. Harding,
at the end of his presidential campaign,
bore in dignified silence a slander viler than
the others. In my political experience I
have been astonished by the class of persons
who will indulge their wish to believe like
thirsty drunkards.
A prominent banker was responsible for
the story that Roosevelt in his later years
came to a Harvard reunion and was found
by the banker in a drunken stupor on a
couch at a certain hour of the day in a
clubhouse. I took pains to run this story
down and I believe fully that the banker's
wish to believe was so strong that he had
convinced himself that he was giving honest
testimony. The investigation, however,
showed that Roosevelt was talking with
Governor Charles Evans Hughes, of New
York, at the hour named and that at the
precise time it was the banker himself who
was stretched out on the club couch.
One of the great detectives of this country
has been quoted recently as saying that he
could get it on any man if set to do the
task. He may have had a cynical belief,
based on his rather unfortunately selected
experience with mankind, that there is a
skeleton in every closet; but if he is right,
he is right in part because of the public's
ready desire to believe in any alleged
exposure. The mere alleged exposure is more
potent than proof of innocence. Of course,
if the exposure is of some charge which is
beyond the scope of our own little weaknesses,
then there is less wish to believe.
Why? Because in that case we do not
compare instinctively our greater shrewdness or
greater virtue with the awkwardness or
weakness of another.
Most of us, not being potential murderers,
regard the exposure of a charge of
murder with an impartial attitude and
sometimes with a hope that the charge is
not true. But in the case of commoner
human breakdowns we wriggle inwardly
with delight that someone else has had
hypocrisy or pretense torn away and is
standing as an exhibit of what we might
have been had we ourselves not been more
agile or more conscientious.
This characteristic is akin to our laughter
when we see a man fall on the icy sidewalk;
we are glad in each case that it was not we
who slipped. And the contrast of our own
position and that of others being delightful,
we want nothing to interfere with our wish
to believe that the contrast is there. This
form of wish to believe is the chief reason
for the existence of the village gossip, for
the popularity of certain women, titled or
otherwise, in the capitals of Europe and the
cities of America who feed our wish to
believe by their slanders; it is the chief
reason for the leaning of ears toward the
voice of the insider, even when the insider
is something of an incorrigible liar.
Love of Scandal
There exists today, in one of the capitals
of Europe, a famous white-haired old
lady, of a distinguished appearance, whose
tongue is such a contrast to her respectable
mien, whose vulgarities in her supposed
exposures of the moral slips of others and
whose lies even are so daring in contrivance
and are so tickling to the wish to believe,
that smart society of two continents goes to
her table. The food is not poisonous. That
is one reason for the presence of guests. The
conversation is, and that's another reason.
Nothing could better illustrate the difference
in the attitude of men and women
between the things they will take into their
stomachs and the things they will take into
their minds.
The third principal reason for the wish to
believe, which admits so much that is not
so into our minds, is our ardent desire to
believe anything which takes off our
individual shoulders our load of personal
responsibility. We may as well face the fact
that we dearly love to know of any new
forces which may control our lives and for
which we are not personally answerable.
When psychoanalysis comes along with
the suggestion that we are not to be
regarded in the old ignorant way as responsible
individuals, mankind gives a whoop of
joy and sends for all the literature. Every
idle wife becomes an amateur psychoanalyst;
the new discoveries revealing human
defects, which cannot be attributed to
old-fashioned blame, are discussed by every
twittering group. For every truth about
psychoanalysis there are twenty lies!
Why is all this glad welcome? It is
because we have passed a milestone in
scientific discoveries about human ills. Up till
psychoanalysis came we could only escape
responsibility for ills of our bodies. This we
did successfully by shutting our eyes to the
fact that 90 per cent of our physical ills
come from our abuse of the human body
and by exercising our wish to believe that
if we failed to be cured the whole difficulty
could be laid at the door of the undeveloped
knowledge or the inadequacy of doctors.
Who would believe that now along comes a
chance to put our crimes, follies, sins and
stupidities up to the doctors? What could
we wish to believe more than that?
Fascinating subject!
And now come also the real discoveries
about the influence upon bodily and mental
and temperamental welfare of the glands.
Sound the brasses! Let us exaggerate the
whole business, talk about it, receive false
testimony about it. Why? Because we
wish to believe in still another escape from
personal responsibility. When one is cross
in the family it's the ductless glands! We
find another way to escape!
Furthermore, passing to a different field
of escape, nearly all the victims of the whole
complicated diet of the occult, on which we
feed so eagerly, are victims, not so much of
the fraudulent or hysterical delusions that
are offered them as they are victims of
their own wish to believe. A search for
abnormal forces over which man has no
control is a great distraction from daily
conflict with known forces which calls for
individual responsibility and tests that
responsibility. We welcome anything which
allows us to check, in the anteroom of the
mysterious, the realities, including our
personal responsibility for correct thought or
conduct in a normal world.
The Angels of Mons
To be frank about it, our wish to believe
makes us open our mental arms to gather
in a whole seething mass of untruth. We
turn from one craze to another with this
wish to believe. We wish to believe that we
can pass personal responsibility over to the
doctor or to repressed childhood, for which
parents may be blamed; or to repressed
emotions, chargeable to husbands or wives,
who "fail to understand our natures," or to
the effect of glands on temperaments or to
the psychiatrist or to spells, magics,
automatic writings, materialization of spirits.
From the exaggerations we give to reports
of scientific discoveries, down to the nonsensical
hocus-pocus which proves that we have
not graduated yet from the savage class, we
go on wishing to believe, hoping to pass
responsibility. It is not the supply of silly
crazes which pushes nonsense into our
minds; it is the demand for something
which will give us escape from reality or
take the responsibility off our shoulders
which pulls nonsense into our minds. It is
the wish to believe.
The best sense ever expressed on this
subject was by an old negro maid, who saw her
mistress packing up to go to a sanitarium.
"Wha yo goin', missy?"
"I am going to a rest cure. I've had a
breakdown, I'm going away from everything,"
was the reply.
"Yas'm," said the mammy. "But, honey,
don't forget, you won't get away from
yo'self!"
When a wave of desire to escape to
unrealities fills a world, as it did during the
war and after, remarkable instances of the
persistence of wish to believe arise. In
these instances not only will the wish
accept false evidence but it will stalwartly
reject any quantity of true evidence which
shows the absurdity of the false.
During the war a young man in England
wrote a purely fiction story about a British
regiment at Mons, which, being left cut off
by a retreat, was saved by the sudden
appearance of angels who with drawn swords
drove back the enemy and made an angelic
rescue. The author made no pretense that
the story was true; he offered it and it was
published as the product out of the whole
cloth of his own imagination. So far as I
can trace it, the story was told to some
London preacher and the London preacher
made a sermon about it, treating it as if it
were a fact. It traveled along like a prairie
fire. Some other publication found a petty
officer who when interviewed was willing to
admit, with becoming modesty, that he had
been present when the angel host,
disappointing all the pacifists, had leaped to
arms.
Now the author was somewhat proud of
his inventive powers. To make out that
the thing had really happened robbed him
of the credit for having invented it.
Furthermore, the author of the Angels-of-Mons
story, having been to Sunday school in his
youth, had a regard for the truth. He
endeavored to spread the truth about the
story. He wrote letters to the papers about
it. The truth therefore went galloping off
after the lie. Catch it? Never! The wish
to believe was all on the side of the
nonsense. It was not more than four months
ago that I met in Italy a lady with an
intense wish to believe any story which would
bolster up a belief in spiritism. She still
believes the story of the Angels of Mons. She
knows all about the denials of the author.
"But," she says, "you must remember
that the author, whether he knows it or
not, was only the agent to whom the truth
was revealed so that it could be spread!"
Houdini, the handcuff king, whose
acquaintance I made in Boston some years
ago, had a special performance. He would
allow himself to be handcuffed, boxed and
thrown into the harbor. A few moments
later he would arise, swimming, to the
surface.
"It is a better performance than any
spirit medium ever gave," I said to a man
who, although he is an educator, attends
séances and is convinced he has established
communication with his mother.
"Certainly it is," was the reply,
"because, although Houdini pretends to use
natural methods in order to mystify people,
what he really does is a dematerialization!"
What are we to do about it!
What Mr. Harding Said
A member of my family worked out a
clever burlesque of so-called automatic writing.
She has the rare ability to do two
things at once and with practice it has
developed. She can read aloud from a book
or carry on an animated conversation and
at the same time with apparent inattention
to the movement of her pencil write a
clever "spirit" message adapted to the
sitter. Sometimes in order to play a joke on
those who are believers, when several
persons have been present she has written for
each one privately a message. Each one
addressed has testified that the message
received showed a miraculous insight into
their affairs or a wonderful suggestion for a
solution of a problem. Then it is disclosed
that she has written exactly the same
message to each of the dozen or half dozen
dupes!
But does this stop the wish to believe?
Not at all. As a result of these performances,
disclosed as a mere piece of trickery,
the rumor spread rapidly that this young
woman was a marvelous psychic. She had
to stop doing her parlor trick, which was
only intended to expose the nonsense of
automatic writing; she could not otherwise
avoid a reputation for having powers which
she disclaims, disproves and burlesques.
She has learned that there are no limits to
the wish to believe!
Those of us who are intelligent enough to
want to go through life admitting to our
minds only the dependable truth must keep
awake to the fact there is just as much
danger in wishing so much to make new
discoveries in ideas that we swallow
untruth as there is in wishing so much to
support our opinions of yesterday that we
gulp down false evidence.
Said President Harding to me on one
occasion, "There is a kind of fad for believing
in anything in which no one has ever
believed before."
Of course that is true. There is a fetish
for new mental freedom. It may be a good
thing if it is based on the careful gathering
of truth; but it is a bad thing, and increases
the error in the world, if it is based on the
current idea that beliefs held by mankind
heretofore are, for that reason alone, more
probably wrong than right. Those who
gallop into a foam trying to shake off what
they call the smothering ideas and conventions
of yesterday are always stumbling
into two kinds of holes.
New Ideas Ages Old
One of those pitfalls is dug for all those
who ardently wish to believe that there is
much to be found that is new in human
ideas. There is not. If a man invents a new
retriever collar button or a radio set to go
inside a man's hat, he sometimes can be
safe in assuming that he has a new idea.
New ideas as to the material world are often
really new. But this is doubtful about
beliefs. When youth has an idea of emancipation
or idle ladies wish to abolish marriage
or a great neurologist advocates that
mankind shall toss off its complexes by expressing
rather than suppressing his sinful
thoughts, usually a wise person can arise
and show that Roman youth went out to
the Baths of Caracalla and read poetry
about the same old emancipation and that
nothing much resulted except a preparation
to get a good licking from the Goths or
various virile and unemancipated peoples.
And other wise persons will find that in
Egypt or China idle ladies tried their freedom
and that there followed an era where
they sold themselves back into idleness at a
basement mark-down. And some other
wise man will point out that the
confessional had been removing complexes
thousands of years before anyone had ever
heard of Freud or Jung. Peace societies
reared and plunged in Asia before America
was discovered. Japan had a single-tax
movement before printing was invented.
Alexander, Czar of Russia, called a
disarmament conference. The League of
Nations idea is older than the use of
gunpowder. The Iroquois Indians adopted
woman suffrage in our Northeastern States
before a white woman had ever come over
the horizon. Medicine men in African
jungles, before the day of Livingstone and
Stanley, knew how to do the same tricks of
fire handling and communicating with the
spirit world which now surprise an eminent
English author and an even more aged
English scientist.
The second hole is the idea that anything
new must be more true than something
which is old. Even if the new thought is
new, there is no particular virtue in it
because of newness. Very often it is advanced
with all this parade of newness so that it
may appear to have advantage in a conflict
with an old thought. A man or woman who
wants to tell you that it is better for the
soul that human beings should sleep in the
daytime rather than in the nighttime will
probably write a preface saying that the
reason people sleep in the nighttime is
because they have the conventional rut or
sheep-mind or habit mentality.
Of course, there is such a thing as the
sheep mind, but it may not be the sheep
mind which makes us sleep nights rather
than days. We may choose the night
because we conclude that Nature intended it,
or that days have too much light for sleep,
or for some perfectly adequate reason. But
the partisans of the new idea will always
talk about opposition which comes from
conventional thinking.
There is no good in denying that, next to
the wish to believe, the sheep mind is the
greatest contributor to making mankind
believe what is not so.
I remember talking to one of the most
successful advertising men the United
States has ever known. I accused him of
having made a fortune in encouragement
of the sheep mind. He denied it, but he
added:
"I sometimes think that modern life is
really creating a sheep mind in us. When
I was a boy I grew up on a farm. Men and
women did their own thinking. They had
to. They weighed things. They sifted the
false from the true, nonsense from what was
worthwhile. Now life is speeded up so
there isn't much time to think. So we let
others do the thinking for us. We read and
take everything in. We read newspapers,
electric signs, books; we see cartoons,
rotogravure pictures, the movies. We listen to
speeches on the radio. It is the easy way.
"There was a time when artisan labor
produced all our material things. The thing
produced was made carefully and had
individuality. Now we wholesale the production
of everything. Your hat, shoes and
neckties are made by the same type of
machines that made mine, and as time goes on
the tendency will be to standardize everything.
If anyone can control an industry he
can dictate what mankind may buy, wear
or use. And now ideas, opinions and thought
can be manufactured too. The housewife
does not make up her own fabrics; it's too
much trouble. Then why should she make
up her own mind? You do not fail to buy
ready-made gloves. Why should you avoid
accepting ready-made opinions? Indeed, it
is harder for some persons to make good
opinions than to make good gloves."
The Sheep Squad's Work
"Well," I exclaimed, "if that tendency
goes on either some man who can control
the market will create all opinions or else
all opinions will tend to come down to the
dead level of the mob."
"Take your choice," he said. "But I
think it may be better if the day comes
that some one good magnate of ideas may
control the printed word, the press, the
movies, the radio. I should like his advertising
account. I'd write a slogan: 'Let us
make your ideas for you; your opinions
will take care of themselves!'"
Of course no one really wants to buy his
ideas, or even to be given his ideas. But
perhaps nearly all of us are drifting faster
in these times toward the sheep mind. The
sheep mind has attended us since prehistoric
days; it was bad enough when we had
time to think for ourselves. It convinced
everyone for a long time that the world
was flat; after the late war it jazzed everyone
into the idea that a new world had
come, although we now see that, in spite of
the talking idealists, who had the world
stage, it is the acting idealists who must
now go painstakingly to work on the
same old world.
I saw an experiment tried as a result of a
discussion I started about the sheep mind.
The subject of the experiment was a Wall
Street personality of ability, power and
let us not forget it of strong individuality.
This man had refused vehemently to join a
certain organization. We enlisted a sheep
squad. It was arranged that at least twice
a day he should be seen by certain of his
friends who had been recruited. They came
into his office, they met him in his club
they ran across him at dinner parties.
Conversation about the organization he had
refused to join was natural, and by agreement
the most that was said to him was, "I
should think you'd be in this movement.
I'm going in." No argument was put forth
no reasons were given and the great man
joined!
Even the strong individual minds have
difficulty in withstanding repetition. No
one knew this instinctively better than
Roosevelt. If anyone takes the pains to
review his campaigns they will see, as I
always used to see, that Roosevelt had his
great successes in spreading an idea when
he plucked one string repetition. He
would state something. He would parallel
this statement. He would state it again. Of
course, he was aided often by being right;
but those who used to say, "Why does he
harp away on that?" failed to weigh the
power of repetition.
If repetition may break down the
defenses of a strong, self-thinking mind, then
the sheep mind has no chance at all.
If anyone wishes evidence of the sheep
mind he can go back a few years. The
sheep galloped off after the strenuous life.
Then along came Charles Wagner, almost
forgotten now, with The Simple Life, and
the herd halted and went over into another
field. We have galloped until our tongues
hung out after Tagore and Wells and New
thought and internationalism and the
literature of discontent all in succession. In
each case the reason we covered ourselves
with foam could not have been because we
had found anything that we could think out
to a conclusion and knew how to knit into
our daily lives. In each case, if we look
backward we see that this new vital thing
had not changed life so that any of us can
notice it. In our excitement over a new
author or a new movement, few of us ever
acted on the discovery or have changed our
condition in response to any particular
passing fashion of ideas and opinions. We
merely ran to a fire; we were exhibiting the
sheep mind.
We exhibit it every day, not only in our
excitements but in our dullness. In our
hysteria over newness we put distortions
and untruths into our sheep mind, but we
keep carefully packed away in our sheep
mind endless junk accumulated from thousands
of yesterdays. If one ever deliberately
goes into his own sheep mind, this
rummage-sale material, as anyone can see,
is divided into four classes: False ideas we
have accumulated ourselves, false ideas
that tradition handed down to our generation,
false ideas that have hardened by
time into fashions or fads, and finally false
ideas which are so old they have become
instincts.
The Discredited Hunch
The easiest task to tackle first is sweeping
out the nonsense we have accumulated
or received from tradition or superstition to
store in the sheep mind. A definite job can
be done. I remember once undertaking,
when I had just graduated from a
university, such a definite job on my own mind
in coöperation with one of the finest minds
I ever knew. This other person and I had
taken in the common sheep-mind idea that
there might be something in hunches. We
both confessed to experiencing certain
apprehensions of evil or convictions that
something was about to happen or
expectations of certain beneficial events.
I said to the other person, "Of course, if
these things are any good, if they come
from anything except indigestion, they will
stand the test of being registered before the
event. Therefore let us each promise to
send to the other in writing every hunch
we get. At the end of a year let us see what
hunches are worth."
We did this. We registered endless
apprehensions and intuitions, and we wrote
beside each one what our cool judgment
believed regardless of the intuitions. The
cool judgment was right in 87 per cent of
the cases. The hunches, with a single
exception, were in error. Then came forth
the remarkable fact that almost the only
hunch either of us could remember before
we began to check the list was the one
which had been right! We faced the fact
that the one hunch which is right is
remembered and used to build up faith in
hunches, whereas the hundreds which are
wrong are completely forgotten.
Ever since then, whenever I begin to
have hunches I take some exercise or go on
a simpler diet. It was a real shock to me
during the war to find that a public official,
one charged with tremendous responsibilities,
stated openly to a group of friends that
he had always acted on hunches and that
no one could convince him that he should
not now devote his intuitions to the services
of his country.
Another waste carried in the sheep mind
is the accumulation, apparently unlimited,
of ideas picked up here and there from fads
or crazes which make a special appeal to
the ego. Few of us are free from the idea
that we possess personal differences from
the majority of mankind which put us into
a special class. Most of us have the load of
believing that we require special consideration,
or special environment, or special
diet ideas we have picked up without the
slightest scientific or even roughly experimental
test. We accept these conclusions
into our sheep mind without ever examining
their credentials. Of course, a part of
this is due not only to the sheep mind,
which takes ideas from others without any
test, but also to the wish to believe.
Judgment and Prejudice
The fact is that mankind, delicate as its
bodily and mental machinery may be, is
astonishingly uniform. When millions of
men, for instance, are assembled in a draft
for war and submitted to uniform treatment
as to clothing, diet, environment and
daily routine as to sleep and activity
down go hundreds of thousands of beliefs
in personal idiosyncrasies! The man who
believes that woolen irritates his skin learns
that his skin forgets it. The man who is
unable to go to sleep without putting his feet
in hot water learns that his feet and circulation
forget it. The man who believes that
his stomach requires a diet of nuts finds
that his stomach forgets it. The old
expression is that nonsense is knocked out of
them. Most of that nonsense has been
taken in originally by a sheep mind, aided
by the wish to believe that one's dear,
precious body and one's dear, precious personality
are distinguished and peculiar. With
these notions picked up roughly from some
fad of a group or cult or movement, we
burden ourselves with endless inconveniences
and tend to become a nuisance to our
families and friends.
I once knew a woman who was made
deathly ill by eating veal. Her husband, by
a conspiracy with the cook, served veal
every few days to her for six months as
pork or chicken patties or corned-beef
hash, and she was never so well. When she
was convinced that she had been through
this experience she went abroad where veal
is served everywhere and ate it with gusto.
One of life's nuisances thrown overboard!
A curious and dangerous fetish of the
sheep mind is the persistent idea that there
is virtue in gorging at meals.
"Come, dear," says the mother to the
child, using the voice of centuries of error,
"You must finish what is on your plate.
You aren't ill, are you?"
This notion that gorging perhaps the
greatest enemy of modern mankind is an
assurance of well-being persists in face of
every fact that science and human experience
may bring. Degeneration of kidneys
and intestines, useless loads on the heart,
and even malnutrition can be traced to it.
And yet the sheep mind clings to the idea
that stuffing food is a measure of human
well-being, and each new generation is
educated even in childhood by this sheep-mind
idea.
We think our tastes are delicate and that
we can distinguish, and our sheep mind
fights hard against disproof. Women
almost universally will assert that handmade
lace is infinitely superior in appearance to
machine-made lace and that they can tell
genuine pearls from fake, or diamonds,
emeralds and rubies from imitations. Anyone
can test the correctness of this belief by
experiments in his own family. If the
experience follows mine it will prove that
whatever may be the virtues in owning real
things, the assertion that women can tell
real from false breaks down over and over
again when the test comes.
Nor are men free from such false convictions.
The best fields for experiments have
always been wines and tobaccos. In the old
days a certain agent for a famous brand of
European champagne lost a large wager
when he was blindfolded and asked to pick
out his own wine from others by the taste
only. To cap the experiment a California
champagne was brought in and poured out
into nine of the ten glasses. He picked one
of the nine containing California wine as
his own!
The sheep mind depends much more on
the labels of this world than it is ever willing
to admit. It likes labels. It accepts an
error when prominent names are subscribed
and appear on the stationery and rejects a
truth when the truth is underwritten by
unknowns. So likewise it learns to depend not
only on the labels of ideas but the labels on
bottles and other things; but it will not
give up its pretense of discrimination even
in fields where that pretense can be
disproved. The women who wish to make a
counter challenge to males can pick upon
men who assert ability to tell the cigarette
they smoke from others. It is only
necessary to buy other kinds of the same
length, shape and general quality, blind-fold
the male and let him try to pick out his
smoke.
Again, the sheep mind of the male makes
him go through the world believing that a
light wrapper on a cigar makes a mild
cigar, whereas it is the filler which measures
the strength. A cigar manufacturer tells
me that back in the 70's and 80's the
sheep mind of the male in America
measured the virtues of cigars by the presence
or absence of a dark red-brown juicy wrapper.
That was easy for the cigar men,
because wrappers could be stained a desirable
color. When the flapdoodle came in about
the pretty, light-yellow greenish-brown
mild wrapper the cigar manufacturers were
hard pressed, because any bleaching process
weakens a wrapper's durability. An
attempt was made to show that the filler and
not the wrapper measures strength and
goodness. No use! The sheep mind was off
on a stampede. It had formed, as it does
every day, a fashion or fad or craze or
hobby out of untruth. It still wastes tons
of ink and tons of paper and infinite energy
a year writing "Very truly yours" at the
bottom of letters. It still chatters on about
progress and civilization in terms of better
things instead of asking itself whether we
are producing better men. It is the old
sheep mind.
Junk Shop Minds
It is so old, indeed, that it has ingrained
into us fundamental instincts which we
carry along uselessly. Once upon a time a
snake bit a man and the man died. This
started the idea that all snakes were
deadly and therefore loathsome. The
sheep mind drew back and telegraphed a
shudder to the body whenever any snake
was seen. We still carry that instinctive
shudder, though we may know that the
particular snake is harmless, and though we
may have to admit upon reflection that
the particular snake is not only harmless
but beautiful in coloring and of almost
unparalleled grace in movement.
No doubt this instinct, no doubt some
fads and fashions and superstitions are
harmless enough. It is not important that
a man's sheep mind may keep him from
walking under a ladder or breaking a
mirror. It is not often necessary to walk under
a ladder, and it is so desirable that mirrors
shall remain unbroken that one can almost
trace the threat of seven years' bad luck to
some clever woman who wanted awkward
hands to keep away from her looking-glass.
But unfortunately, unless you and I keep
watch of unprovable stuff and nonsense, it
will assume lies as facts and slip wholesale
opinions into our lives which we cannot
defend because we never opened the package
in which they were delivered, to examine
them. We can leave the nonsense there
just as it was addressed to our sheep mind
by yesterday opinion or by majority belief
and go to our graves with the burden of it.
Or we can chuck it out.
To keep taking in beliefs, however, and
then chucking them out is a waste. We
hear of the waste of hiring employes who
are misfits, so that soon they must be
replaced. We hear of these wastes as the
wastes of labor turnover. We would
deplore the constant purchasing of goods
which, having little utility, must soon go to
the ash barrel. And yet there is a scandalous
waste in the turnover of beliefs and a
certain amount of damaging humiliation in a
mind which cannot pack itself progressively
and flexibly, but requires constant unloading
and repacking.
Anyone can learn to take account of one's
own stock and to junk the worthless dead
weight and the irritating nonsense.
And looking at tomorrow, why not ask
every time a belief rings whether it is your
wish to believe or your sheep mind or your
own good thinking that is running to
answer the door?
It is easy to spot the wish to believe and
the sheep mind in your neighbor or your
wife.
What about yours?
(THE END)