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from The Pall Mall Gazette,
Vol. 57, no. 8970 (1893-dec-21) p03


 

THE GOLDEN GOSPEL OF UGLINESS.
A JEREMIAD ON JEWELLERS.

(by H G Wells, 1866-1946)

MY uncle, it would seem, has fallen very badly in love this Christmas time, and under the benign influence of the season and this interesting condition has been going hither and thither seeking some costly and amazing gift. I have missed him from my side more and more, and there has been an increasing jauntiness in his attire and carriage, a coquettish tendency in his treatment of such hair as Heaven has spared him, that is symptomatic. The thought of a Christmas present clearly gave him immense delight when it occurred to him — he is in that phase when a man would pluck out his immortal soul, tie it up daintily with silver paper and mauve ribbons, and apologue for the poverty of the gift — and he began asking me at once what form I conceived the token might take and where it might be purchased. Not for any value he attached to my opinion did he do this, but simply for the pleasure of turning this delightful new idea of giving something really princely to her over and over in his mind. And he called it ever "a little present." Afterwards he fell into a pensive, faintly-smiling state, and I knew he was rehearsing the presentation of the gift.

THE TOUR OF THE SHOPS.

       But after his shopping he came to me in a querulous frame of mind, and said — which is a rare thing for him — uncanonical words. He had been through the land of London from Dan to Beersheba, and especially about Bond-street and the Burlington Arcade and the adjacent shops, and he had bought no gift at all. And with a simple and familiar directness he intimated his persuasion that the jewellers of London were children of folly and had irremediably lost their souls.

       "I saw very soon, George," said he, "that I should get nothing fit for her. When the first brute showed me the things he had to sell, told me this was very pretty and that amazingly refined, I simply concluded he was a lunatic, and shuffled out of the shop with such suspicious haste that he sent an assistant to follow me. But the next man I went to had the same hallucinations. He wanted me to stick horseshoes and gold house-flies in her hair, and proffered me tiaras, brigades of diamonds set in rows in gold, like onions in a bed, and so villainously that you could see a yard off how the workmanship was shirked. There were also a miniature five-barred gate, set with rubies, and a butterfly brooch — you know how absolutely flat and opaque the colours of a butterfly's wings are — all covered with tumours and excrescences and pimply abominations of scintillating precious stones. This tradesman, also, I hastily left among the glass cases of his chamber of horrors, and I went on with a certain dread now to the next.

       "I speedily forgot all about that present, George. The things I saw began to exert a morbid fascination upon me. I can scarcely describe it. An unwholesome appetite was awakened for fresh horrors, for further depths of gross stupidity and bad taste in gold. I passed in a delirious fever from jeweller's shop to jeweller's shop. It is amazing, simply amazing, if you come to examine it, how bad our jewellery and metal work is. If I were the devil, George, and Benvenuto Cellini was troublesome, as I dare say he is, I would certainly take him out and lock him up in a London goldsmith's showcase. He would soon scream for the old familiar gridiron again."

GOLD ORNAMENTS BY WEIGHT!

       "At four different places," said my uncle, speaking suddenly with deliberate emphasis, "at four different places, George, they said they sold their gold ornaments by the ounce. By the ounce! Workmanship counts for nothing, and, so far as I can ascertain, in this metropolis of five million barbarians no worker in gold, no designer of rings, watch-cases, necklaces, or bracelets has any kind of fame or is in any way sought after. Or, if he is, these shopkeepers consider they are serving themselves by avoiding any mention of his existence.

       "Just think of it! Gold is one of the most beautiful materials in the world. Think what has been and what may be done with it! — the subtle line and subtle thought, the delicate fancy, the infinite intricacy of workmanship, and the delight of its beautiful colour. And since your golden trinket must be seen again and again, it absolutely demands superlative art to give it a perennial freshness. How can I venture to give a keepsake that, scrutinized again and again, is seen ever more clearly to be badly wrought, shallow in design, and stupid in execution? I dare not, for gradually the thing will attaint the memory of me, and its unworthiness at last be mine.

       "I am loth to believe that people can wear gold and precious stones for any other purpose than that of ornament. Yet what docs it mean when I see sleeve-links and studs which arc absolutely plain lumps of gold labelled 'fine gold'? Fine gold, perhaps, but a confoundedly coarse owner. And what do the novels and novelettes intend by their 'priceless diamonds' — is the charm in the price? Surely no considerable proportion of those who wear jewellery do so simply to spite poverty! Still, if it is not so, how is it that all our ornaments of gold and silver are so ugly?

A FEW "NOVELTIES."

       "I will tell you of some of the 'novelties' I saw to-day, George. Here are the things jewellers arc putting to the front and making a boast of. Hearts come first of all: two hearts with diamonds upon them as thick as the teeth of a shark, or one heart transfixed with an arrow of the suburban archery type. Then follow horseshoes with a tendency to a realistic treatment and with precious stones for nails; and golf sticks — innumerable ugly little golf sticks of gold. One thing the shopman considered a 'pretty fancy' was a precious curling stone and two golden brooms. There was never a pretence of beauty in any of this costly rubbish, but merely a certain flavour which a nine-year-old child brought up in the country might consider to be 'up to date' and pleasantly allusive.

       "The animals these followers of the public taste find saleable are foxes, horses — some with jockeys up — poodle dogs, pheasants, partridge, and pigs. 'Petit cochon' must be becoming naturalized over here in some circles as a term of endearment, or else I cannot understand all these little gages in the form of swine. All these unclean beasts are treated with sufficient naturalism to be ugly, but not sufficient to be clever. Most have little diamonds peppered over them. The other living things represented are feebly executed, flies and bees, and the 'golden butterfly' I told you of.

       "Two flights of fancy will show to what our modern artists in the precious metals can rise. One of these is the noughts-and-crosses bracelet ever so much of the precious metal in the form of links of these simple but scarcely significant shapes. I suppose it is the kind of thing one would give to a girl to show you meant nothing. And another was two lumps of gold — a pound's worth each or more, in me guise of beans, to form a cuff-link; the legend on the satin lining of the case intimating that they were 'Jack's beans,' and referring, of course, to the classic of 'Jack and the Beanstalk.' It would be a very suitable present for Jack from a maiden aunt, and it is pleasant to fancy him of a sporting turn of mind, dutifully accepting the omen and 'planting' the beans at once in honest anticipation of the beanstalk and sack of gold to follow. It is also a nice idea to expect a musical friend to wear a fiddle or a harp as a modest advertisement of her capacity. There is really only a very little step from this kind of thing to the ordinary professional brass plate. One might improve upon this: a lawyer might mount a scarf-pin of sword and scales, the doctor the serpent in the wilderness or a carbuncle set in gold as a red lamp, and the artist in search of portraiture a paint-brush, palette, and 'The beauty of Heaven is every where.'

ON THE BACK OF A WATCH.

       "Then there are the watches. There is, apparently, only one design in the world for a watch-back, excluding the enamelled monogram, and that is with a blank shield in the middle. This is surrounded by some cheap bordering, looking as if it had been made by the yard and put round it in a hurry, or on cases which are 'neat' by a close felt of intersecting parabolic curves 'engine turned.' Yet there is nothing which admits of beautiful design more than the back of a watch. You have more room than you have on any but the largest coins, and a slightly greater latitude of relief. I can shut my eyes and dream of the most delightful symbolism and grouping, perfect dreams of beauty in miniature, upon the back of a watch, and it is hard that this must be only a dream. As for the watch chains, like the necklaces and the bracelets, link follows link with miserable reiteration: there is no beginning and no end to them, and the eye travels along them on a kind of treadmill journey, and finds neither relief nor rest. Then again, to think of all the delightfully graceful and significant things one might hang at my lady's girdle with her watch, and to see the stupid puzzles, old coins, and dull shopman's devices we are proffered in the shops, makes me long to be a pestilence to go and slay all these evil men."

WHAT CAN BE DONE?

       "If I were Crœsus I would somehow find out artists or create them, and have all my jewellery wrought at home. But I am only a poor man, with only a little money for a trinket now and then. And when I have the money I cannot get the trinkets. I have seen to-day, George, pounds and pounds of beautiful gold, lying bound in ugly shapes, and waiting to be delivered. We seem to be worshipping the spirit of ugliness in idols of gold. It reminds me of the time when the women of Israel brought all their delightful ornaments and cast them into the melting pot, and Aaron made one bestial shape of the lot of it. But the people worship and no judgment comes.

       "I do not see how we can redeem our jewellery. If the Royal Academy knew its duty it would have cases of watches, charms, rings and bracelets added to the pictures. We are inundated with artists who paint pictures that nobody wants, and through the length and breadth of the land there is scarcely a man who knows enough of the possibilities and limitations of the precious metals to design us an endurable coin. If there were, I do not see how he could get at customers to get a living. It is hard to say who is to blame. The jeweller, being a tradesman, will follow rather than lead the public taste, and public taste will remain as it is until it knows of something better. This affair, if it is any one's, is one of the neglected duties of the very rich. They should insist upon more beauty in their baubles, they should insist upon knowing the artists who made them, they should make the jeweller understand that he is a mere middleman in the affair, and above all, they should taboo the horseshoe and the heart. At present their adornments are too often mere silently self-complacent displays of wealth — and dullness. We want, George, an artistic mission to these very rich. We want to preach to them the Gospel of the Beauty of Gold. And then, perhaps, when a man of the people goes out shopping with his poor little fifty or sixty pounds he may hope to find some crumbs of beauty that have fallen from the table of these favourite children of the world. As it is, George, about this present, I am utterly in despair."

                           

(THE END)